Ian Pham
Hi! I'm Ian. I build products, interact
...collect stories & random digital stuff.
Get in touch
Open to New Opportunities
01/ How I Got Here
I’m currently a UX Designer at Lazada, a leading e-commerce platform in Southeast Asia.
My path towards design took an interesting turn. I originally graduated from law school (Check this out, How my Legal x Product mindset works), and this background shapes my unique perspective on problem-solving and user advocacy. My design career started in the startup world. In 2019, I co-founded HyperLocal and helped secure funding for our podcast platform, Waves8. This is where I found myself fall in love with Product.
After that, I joined Aleph, a Singaporean creative technology studio. At Aleph, I led the design of GenVita, a major lifestyle product for Generali Insurance, and collaborated with leading financial institutions like UOB, and OLS Singapore. Mentorship from Leo was invaluable during my time there.
Since 2021, I’ve been immersed in the e-commerce industry, working at both Tiki and Lazada. This experience has taught me the power of data-driven product design and the nuances of designing for global markets.
I’m a self-proclaimed foodie with a passion for travel, especially solo adventures. Movies and the human stories they tell fascinate me, and I find a sense of freedom when driving alone.
Where
Hochiminh City, Vietnam
Works
Lazada - Alibaba Corp.
Sr. UX designer
2022 - now
Tiki Corp.
Sr. UX designer
2021 - 2022
Aleph-Labs Singapore
UX designer
2020 - 2021
HyperLocal
UX designer
2019 - 2020
Kenh14.vn
Graphic designer
2015 - 2017
YAN News
Graphic designer
1013 - 2015
Case studies
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
02/ Principles
/ Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
/ Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easy by avoiding paradox of choice.
/ Aesthetics
Accessibility is not a bolt-on feature. First impressions are really do matter. Take the extra time to delight your users at thier first
/ Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
/ Effectiveness
Your design should work everywhere; responsive is not only screen size. Leverage technology to help users.
03/ Industries
Extensive experience across a diverse range of sectors.
E-commerce
Contents
Insurance
Fitness
Banking
Finance
Stock Trading
Payment
Hi! I'm Ian. I build products, interact
...collect stories & random digital stuff.
Get in touch
Open to New Opportunities
01/ How I Got Here
I’m currently a UX Designer at Lazada, a leading e-commerce platform in Southeast Asia.
My path towards design took an interesting turn. I originally graduated from law school (Check this out, How my Legal x Product mindset works), and this background shapes my unique perspective on problem-solving and user advocacy. My design career started in the startup world. In 2019, I co-founded HyperLocal and helped secure funding for our podcast platform, Waves8. This is where I found myself fall in love with Product.
After that, I joined Aleph, a Singaporean creative technology studio. At Aleph, I led the design of GenVita, a major lifestyle product for Generali Insurance, and collaborated with leading financial institutions like UOB, and OLS Singapore. Mentorship from Leo was invaluable during my time there.
Since 2021, I’ve been immersed in the e-commerce industry, working at both Tiki and Lazada. This experience has taught me the power of data-driven product design and the nuances of designing for global markets.
I’m a self-proclaimed foodie with a passion for travel, especially solo adventures. Movies and the human stories they tell fascinate me, and I find a sense of freedom when driving alone.
Where
Hochiminh City, Vietnam
Works
Lazada - Alibaba Corp.
Sr. UX designer
2022 - now
Tiki Corp.
Sr. UX designer
2021 - 2022
Aleph-Labs Singapore
UX designer
2020 - 2021
HyperLocal
UX designer
2019 - 2020
Kenh14.vn
Graphic designer
2015 - 2017
YAN News
Graphic designer
1013 - 2015
Case studies
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
02/ Principles
/ Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
/ Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easy by avoiding paradox of choice.
/ Aesthetics
Accessibility is not a bolt-on feature. First impressions are really do matter. Take the extra time to delight your users at thier first
/ Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
/ Effectiveness
Your design should work everywhere; responsive is not only screen size. Leverage technology to help users.
03/ Industries
Extensive experience across a diverse range of sectors.
E-commerce
Contents
Insurance
Fitness
Banking
Finance
Stock Trading
Payment
Ian Ph. UX designer
Here!
Me
Bookmarks
Playground
Writing
Project
GenVita - Generali
Capella GenAI
UOB AI-Pitch
Trading Agent AI
OSL Trading
TCB Design system
Omanadala
Online
ian.ph693@gmail.com
Hi! I'm Ian. I build products, interact
...collect stories & random digital stuff.
Get in touch
Open to New Opportunities
01/ How I Got Here
I’m currently a UX Designer at Lazada, a leading e-commerce platform in Southeast Asia.
My path towards design took an interesting turn. I originally graduated from law school (Check this out, How my Legal x Product mindset works), and this background shapes my unique perspective on problem-solving and user advocacy. My design career started in the startup world. In 2019, I co-founded HyperLocal and helped secure funding for our podcast platform, Waves8. This is where I found myself fall in love with Product.
After that, I joined Aleph, a Singaporean creative technology studio. At Aleph, I led the design of GenVita, a major lifestyle product for Generali Insurance, and collaborated with leading financial institutions like UOB, and OLS Singapore. Mentorship from Leo was invaluable during my time there.
Since 2021, I’ve been immersed in the e-commerce industry, working at both Tiki and Lazada. This experience has taught me the power of data-driven product design and the nuances of designing for global markets.
I’m a self-proclaimed foodie with a passion for travel, especially solo adventures. Movies and the human stories they tell fascinate me, and I find a sense of freedom when driving alone.
Where
Hochiminh City, Vietnam
Works
Lazada - Alibaba Corp.
Sr. UX designer
2022 - now
Tiki Corp.
Sr. UX designer
2021
Aleph-Labs Singapore
UX designer
2020 - 2021
HyperLocal
UX designer
2019 - 2020
Kenh14.vn
Graphic designer
2015 - 2017
YAN News
Graphic designer
1013 - 2015
Case studies
Heads up! These case studies are a bit lengthy. I share a lot about my approach and design thinking. Not a ton of pictures, but hopefully plenty of insights. Thanks for stopping by—I hope you find something useful.
02/ Principles
/ Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
/ Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easy by avoiding paradox of choice.
/ Aesthetics
Accessibility is not a bolt-on feature. First impressions are really do matter. Take the extra time to delight your users at their first sign.
/ Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
/ Effectiveness
Your design should work everywhere; responsive is not only screen size. Leverage technology to help users.
03/ Industries
Extensive experience across a diverse range of sectors.
E-commerce
Contents
Insurance
Fitness
Banking
Finance
Stock Trading
Payment