Ian Ph. UX designer
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01/ Overview
/ Client
Capella Hotels Group
/ Duration
3 months ā 2025
/ My Role
UX-UI designer
/ Tool
Figma
/ Project Brief
Capella Hotels has always embodied refined hospitality, cultural immersion, and personalized service. But how could we extend that signature experience beyond the hotel walls, into the digital realm ā and into the hearts and minds of travelers before they even book?
Together with Capella, imagined and built Virtual Culturist, an intelligent and intuitive digital curator powered by AI ā designed to guide users toward the right experiences and the right Capella destinations, all while embodying the spirit of the brand.


