Ian Ph. UX designer

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Transforming Investment:

From Transactions to

Lifelong empowerment.

VPS SmartOne

Due to NDA restriction, I’m unable to show the design of this project

01/ Overview

/ Client

Capella Hotels Group

/ Duration

3 months – 2025

/ My Role

UX-UI designer

/ Tool

Figma

/ Project Brief

Capella Hotels has always embodied refined hospitality, cultural immersion, and personalized service. But how could we extend that signature experience beyond the hotel walls, into the digital realm — and into the hearts and minds of travelers before they even book?

Together with Capella, imagined and built Virtual Culturist, an intelligent and intuitive digital curator powered by AI — designed to guide users toward the right experiences and the right Capella destinations, all while embodying the spirit of the brand.